Coral Care Director/ Senior Director of Marketing New York, NY · Full time Company website

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At Coral Care, we believe families should never have to fight for the care their children need. Millions of young children in the U.S. experience developmental delays, yet parents often face long waitlists and complex systems. Our mission is to change that by making high-quality pediatric therapy accessible at home and in the community. We are a platform powering a two-sided marketplace: helping families connect with trusted, local speech, occupational, and physical therapists who accept insurance, and supporting providers in building thriving private practices within their own communities. Since launching in 2023, Coral Care has delivered thousands of therapy sessions and expanded across multiple states. We are a fast-growing, mission-driven team with a culture of compassion, collaboration, and momentum — and we are just getting started.

Coral Care is building the brand parents turn to when something is hard and they need help.

We connect families to in-home speech, occupational, and physical therapy for their children, covered through insurance. We also give clinicians the infrastructure to build private practices they love. Our providers chose a career of service and deserve a platform that supports them the way they support families.

Every session is in-home and in-person. Trust is not a brand value. It is the product. We earn it hyperlocally, one family and one clinician at a time.

To do it well, we need a marketer who understands that the best consumer brands are not just recognized. They are felt.

We closed our Series A in February and are growing, and need the marketing talent to help us achieve these goals.

The Role

This is the marketing leadership role at Coral Care. It's a NYC-based role, and an opportunity to own how we show up across every channel and every audience in every local market. That means organic social, ambassador, community and partner programs. It means seasonal moments, campaign launches, and the in-home and in-community experiences that make families and clinicians feel something.

You will partner closely with the CEO on vision and own the execution end to end. This is a hands-on role. You will be writing, directing, coordinating, and shipping real work, while building the team and systems that allow Coral Care to show up consistently as we grow.

What You Will Own

Brand

• Translate a founder-led brand vision into a cohesive, recognizable consumer brand
• Establish and maintain creative standards across every channel and touchpoint
• Build the brand systems and formats that make quality execution repeatable

Growth and Community

• Build and activate referral and community programs that drive word of mouth
• Own PR and earned media, shaping how Coral Care is covered and talked about

Campaigns and Content

• Drive integrated go-to-market campaigns for launches and seasonal brand moments
• Shape provider-facing marketing so clinicians feel aligned with and proud of the brand

Local and Experiential

• Lead local market activation including partnerships, events, print, and grassroots brand building
• Create physical brand systems that show up in homes, schools, and neighborhoods
• Build the local presence that makes Coral Care feel embedded in every community we serve

Team and Operations

• Lead and grow a small marketing team while remaining deeply hands-on
• Manage budget and partnerships with agencies, contractors, and vendors
• Run disciplined tests and build reporting that connects marketing work to real outcomes

What Success Looks Like

Within your first year:

• Coral Care is a brand parents recognize and trust before they ever need us, and turn to first when they do
• Parents instantly understand what we do, who it is for, and why it is different
• Clinicians feel genuinely proud to represent the brand and connected to its mission
• Every market we are in feels activated, visible, and embedded in its community
• Marketing has a point of view, a voice, and a creative standard that is unmistakably Coral Care

Who We Are Looking For

You come from a world where brand is felt, not just measured. CPG, fashion, beauty, food, wellness, or a consumer category where real-world experience shapes everything. You know how to market to women, authentically and specifically. You have built something from the ground up or scaled a brand through a period of rapid growth and want to do it again, this time for something that matters deeply.

You are:

• A brand builder who executes flawlessly and holds a high creative bar
• Fluent across local activations and experiential marketing.
• A strong campaign thinker who can connect brand vision to integrated execution
• Experienced marketing to more than one audience, ideally across a two-sided or community-driven platform
• Comfortable in early-stage environments where things are not fully baked and you like that part
• Analytical enough to run tests and make decisions with data, without losing the creative instinct
• You have reimagined how you work with AI, not just for content, but across planning, research, testing, and execution, and you expect the same standard from the people around you.
• Based in or around New York City

Experience and Background

• 6 to 10 or more years owning marketing programs end to end
• Proven track record building or scaling a consumer brand
• Backgrounds in CPG, DTC, fashion, beauty, food, wellness, parenting, or family-focused categories are especially relevant
• Experience with local, experiential, or community-driven marketing is highly valued
• Experience leading small teams or collaborating with contractors while staying hands-on
• Healthcare experience is not required

Why Coral Care

This is a rare opportunity to build a brand in a category that does not yet have one. Parents navigating hard moments with their kids deserve a name they recognize, a voice they trust, and an experience that makes them feel less alone. That brand does not exist yet. You will build it.

You will have real ownership, a direct creative partnership with the founder, and the scope to define what marketing means at Coral Care for years to come. The work shows up not just in dashboards but in homes, schools, and neighborhoods, in the moments that matter most to families.

Benefits

• Competitive medical coverage for you and your family
• Meaningful equity ownership in a growing Series A company
• Generous PTO plus paid holidays
• Paid parental leave for all parents
• Hybrid work model with flexibility
• Access to a 401(k) plan