Bobbie is a direct-to-consumer baby formula company that offers a subscription service for parents across the US. Founded by mothers, Bobbie provides organic infant formulas that meet both European and US standards, using premium ingredients without fillers or allergens. The company has rapidly gained traction, becoming the fastest-growing infant formula brand in the US since the 1980s, with a commitment to supporting parents in their feeding choices. Bobbie's unique selling proposition lies in its clean ingredient profile and community-focused approach, which includes initiatives like Bobbie for Change, advocating for parents' rights and better workplace policies.
Family Well Health is a digital health company that integrates behavioral health services into obstetric practices through a tech-enabled, collaborative care model. Their services are designed to support pregnant and postpartum patients, addressing the significant mental health challenges they face. Family Well provides billable, evidence-based mental health services that are covered by insurance, allowing OB clinics to enhance their offerings without implementation fees. The company aims to improve clinical outcomes and reduce health disparities, capturing untapped revenue for healthcare providers while ensuring patients receive timely and effective mental health support. With a focus on equitable access, Family Well is positioned to make a substantial impact in the perinatal mental health space.
Frida is a company dedicated to preparing parents for the unfiltered realities of parenthood by offering innovative and practical solutions. Their flagship product, the Nose Frida, has gained a cult following, leading to the expansion of their product line to include over 100 items across categories like baby care, postpartum recovery, and fertility. With a strong market presence, Frida Baby holds over a 60% share in its main category and is available in over 35,000 stores in the US, including major retailers like Target and Walmart, as well as in more than 20 countries worldwide. The brand's commitment to innovation and honest messaging has earned it recognition, including being named one of Fast Company’s Most Innovative Companies.
Hatch is a leader in sleep solutions, offering innovative products designed to help families achieve better sleep. Their flagship products, including the Hatch Rest and Restore, cater to a wide audience from newborns to adults, focusing on natural sleep routines and healthy habits. With over 5 million users, Hatch has established a strong market position, leveraging technology to enhance sleep experiences through customizable features and soothing audio. The company aims to simplify sleep for everyone, making it a compelling investment opportunity in the wellness sector.
Little Sleepies is a family-oriented brand specializing in buttery soft bamboo sleepwear for babies, kids, and adults. Their product line includes matching pajamas and daywear, designed with comfort and functionality in mind. The company differentiates itself through its unique Lunaluxe™ fabric, which is hypoallergenic and sensory-friendly, making it suitable for children with sensitive skin. With a strong emphasis on community and craftsmanship, Little Sleepies has gained traction among parents and celebrities alike, positioning itself as a go-to choice for family sleepwear.
Little Spoon is a direct-to-consumer brand revolutionizing baby and toddler food in the U.S. with a focus on clean, organic, and nutritious meals delivered straight to parents' doors. Their product line includes Babyblends, Biteables, Plates, Lunchers, Smoothies, Snacks, and Puffs, all designed to cater to various stages of a child's development while ensuring safety and quality through rigorous testing for toxins and contaminants. Little Spoon differentiates itself by setting strict limits on over 500 harmful substances, making it a trusted choice for health-conscious parents. With a strong community and commitment to innovation, Little Spoon has quickly become a leading player in the kids' food market, delivering millions of meals nationwide.
Lovevery is an early learning platform that provides stage-based play kits designed by child development experts. Their key products include a variety of play kits, educational toys, and an app that offers guidance for parents. The company differentiates itself through its research-backed approach and premium materials, having shipped over 5 million play kits to families. Lovevery has received numerous accolades and has established a strong market position in the early childhood education sector, focusing on the critical developmental stages of children from birth to age five.
Millie Clinic is a modern maternity clinic located in Berkeley, CA, offering comprehensive maternity and gynecology care. The clinic provides a holistic approach to pregnancy, emphasizing midwife-led, OB-supported care, and includes services such as lactation support, mental health counseling, and nutrition guidance. Millie differentiates itself by offering extensive postpartum care, proactive monitoring, and a tech-supported experience through the Millie app, which enhances communication and education for expectant mothers. With a focus on accessibility, Millie accepts most major insurance plans and aims to improve maternal outcomes through a collaborative care model that prioritizes the emotional and educational needs of its patients.
Nanit team is a tight-knit collection of scientists, parents and designers—experts in the first beautiful months of human life. They have developed advanced computer vision and machine learning algorithms to help us measure human behavior. They use this knowledge and technology to create innovative products that are safer and smarter, for parents and babies everywhere. Their team comes from great companies like Applied Materials, Diapers.com, Philips, Time Warner and Tiny Love, where they've focused on building brands and products people love.