Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking an Analyst AI Automation & Delivery to join our IT team based in Miami, FL. Reporting to the Director, IT Program and PPM, the selected candidate will help bring AI-enabled workflows to life across the business. This role is focused on implementing, maintaining, and supporting automation solutions that improve efficiency, visibility, and scale—using modern low-code tools and applied AI capabilities.

You will work closely with IT leadership to turn workflow concepts into reliable, production-ready automations, while also supporting the day-to-day execution and delivery of enterprise IT initiatives. The ideal candidate is a hands-on, execution-oriented person who is excited to make ideas become reality. The Analyst AI Automation & Delivery will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities to include:

AI & Automation Implementation

• Build, implement, and maintain AI-enabled automation workflows that integrate across SaaS tools, systems, APIs, and data sources
• Lead requirements gathering with business stakeholders for defined use cases and recommend appropriate automation solutions, including when and how AI should be applied
• Configure and manage AI steps within workflows, including prompts, logic, inputs/outputs, and guardrails
• Translate requirements and workflow designs into reliable, production-ready automations
• Test, troubleshoot, and resolve issues within automation workflows to ensure stability and performance
• Maintain and iterate on existing automations based on feedback, usage, and evolving business needs
• Document workflows, configurations, and implementation details to support reuse and scalability

Delivery & Program Execution Support

• Support day-to-day execution of IT initiatives by maintaining task tracking, timelines, and delivery artifacts
• Update project boards, trackers, and status reports to ensure visibility and accountability across initiatives
• Assist with testing coordination, rollout planning, and post-launch support activities
• Track action items, dependencies, and follow-ups to help keep initiatives moving forward
• Partner with IT leadership to surface risks, blockers, or execution gaps early
• Proactively identify opportunities to improve workflow efficiency or delivery processes and bring ideas and recommendations forward for consideration

What You Will Need:

• Bachelor’s Degree in Information Systems, Computer Science, Business, or a related field
• 1–2 years of hands-on experience building or supporting automation workflows in a business or technical environment
• Practical experience implementing integrations across systems, SaaS tools, APIs, or data sources
• Familiarity with applying AI tools or capabilities within workflows (e.g., summarization, classification, extraction, or decision support)
• Strong understanding of workflow concepts such as triggers, actions, conditions, and error handling
• Comfortable working with common data formats (e.g., JSON, CSV) and basic technical documentation
• Ability to work in a fast-paced environment in which requirements and priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multi-tasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Analyst, AI Automation & Delivery, you will work closely with key business users across all functions (Marketing, Finance, Operations, R&D, Strategy, etc), as well as IT team members across Data, Infrastructure & Cybersecurity, and Applications while partnering with our external AI vendors.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.