About The Role

Little Spoon was founded on the belief that today’s parents are fundamentally different—more informed, more time-strapped, and more discerning about what they bring into their homes. We set out to reimagine a century-old category through products, transparency and an experience that delivers what the modern parent truly deserves. And we’re at a very exciting growth stage— we’re the #1 online baby and kids food brand in the US, and recently made a big foray into retail (nationwide at Target) this fall!

We are seeking a Director, Brand Marketing —a strategic, culturally attuned, and creatively ambitious leader who will own Little Spoon’s brand expression across every touchpoint.

As a senior member of the Marketing Leadership team reporting to the Chief Brand Officer, you will set the vision and drive integrated brand strategy, ensuring brand excellence across core channels and awareness campaigns. Viewing Brand as an engine for growth, this role blends creative leadership with operational rigor—translating insights into culturally resonant, cross-channel storytelling that drives awareness, impact, and long-term brand value.

You will manage and mentor a team (currently three), while partnering closely with marketing and customer-led leaders across the business to scale the Little Spoon brand. You will play a central role in shaping organizational structure, capability development and operating rhythm as the brand scales.

What You’ll Do:

Brand Leadership + Integrated Strategy

• Serve as a senior brand steward, ensuring every channel and consumer experience ladders up to one cohesive brand narrative and drives measurable business outcomes.
• Bring strategic rigor to brand planning by building scalable systems and structure – setting priorities, sequencing initiatives and making trade-offs to ensure focus, impact and operational excellence
• Operate comfortably at both altitude and ground level, zooming out to define strategy and zooming in to drive execution when needed.
• Connect dots across teams and channels to simplify complexity and move work forward decisively.
• Partner closely with senior leaders across Growth, Creative, Digital Product, Care and Retail to ensure a unified, insight-driven, and culturally resonant brand presence. Architect omnichannel campaigns that drive measurable brand and business outcomes.
• Ensure brand excellence across social, experiential, editorial, influencer, retail, paid, and earned touchpoints—delivering a consistent, differentiated narrative for modern parents and reporting on performance against defined brand and business metrics.
• Drive the end-to-end brand strategy from positioning through big idea development, briefing, production, KPI development, and omnichannel roll out of go-to-market campaigns and launches.

Brand Content + Awareness Channels

• Lead brand partnerships and advertising campaigns from strategy through execution, while managing a high-performing team across social, editorial, and brand management.
• Bring business discipline to brand work – owning budgets, workflows and resource planning in partnership with Marketing leadership.
• Oversee the editorial evolution of the brand, operationalizing our content development across mediums and our deployment of educational + editorial content across core brand channels.
• Build content frameworks and scalable series across channels (with a strong focus on social) that reinforce our brand values, product differentiation and cultural role.
• Partner with our Senior Director of Brand Communications to deliver breakthrough experiential activations, brand stunts and pop-ups that drive earned attention and connect Little Spoon to cultural conversation and parent communities in meaningful, ownable ways.

What You’ll Bring:

• Demonstrated success owning integrated brand marketing, social strategy, content innovation, partnerships and editorial/education.
• An obsession with looking at problems, insights and opportunities across a multitude of angles to deliver the highest impact result.
• A highly developed creative instinct paired with sharp strategic thinking, strong business judgment and an ability to operationalize vision into high-impact execution.
• A passion for challenging category norms, dreaming ambitiously and building culturally meaningful brand moments.
• Deep expertise in brand marketing, content development and social-first, consumer-first brand building.
• Comfort leading through ambiguity and experience managing complex and fast-paced projects with cross-functional peers and a team with varying brand-led skillsets.
• Exceptional communication skills and the ability to champion ideas, align stakeholders and bring clarity to complex cross-functional work.
• A forward-thinking mindset, hunger to leverage new technology, experiment across channels and explore the range of expression available for the brand and business.

What You’ll Need:

• 10+ years of experience in integrated brand marketing, content, partnerships or related disciplines within consumer, DTC, CPG or culture-driven brands.
• 5+ years of experience as a people manager leading high-impact teams.
• A portfolio of disruptive, high-impact brand work that builds cultural relevance and emotional connection.
• Comfort working in a hybrid environment with teams and partners across NYC and the US.
• Located in the Tristate/NYC area to have active and frequent presence in the NYC office.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.

Here’s what you can expect when you join the Spooniverse:

🥄 Equity

Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

🩵 Comprehensive Health Coverage

We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match

We match 100% of your contributions up to 5% of your salary — with no waiting period.

🌴 Flexible PTO + Holidays

In addition to 11+ company holidays, we offer flexible paid time off (no set cap) for full-time employees.

👶 Paid Parental Leave

We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

📖 Learning & Development

$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

🍌 Little Spoon Perks

$200 Welcome to the Team credit

50% off recurring code for your own account

20% off recurring code to share with close friends & family

About Us:

Little Spoon is the leading direct-to-consumer kid’s food brand on a mission to make parents’ lives easier, and kids healthier through high-quality, accessible feeding solutions from baby’s first bites through the big kid years. Since 2017, the company has delivered more than 60 million meals, helping to simplify the lives of hundreds of thousands of parents across the U.S..

Recent accolades include:

🏆 Inc. Best Workplaces

🚀 Inc. 100 Fastest Growing Companies

🫶 Fast Company Brands That Matter

🤩 EY Entrepreneur of the Year Finalist

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.