Revenue Operations/Systems Admin

Location: Los Angeles, CA (4 days/wk in-office)

About Sunfish

Sunfish is a fast-growing, venture-backed Series A health tech startup. Our mission is to make the parenthood journey easy and affordable to help everyone build the family of their dreams. Used by leading fertility clinics throughout the United States, we help patients navigate and afford treatments. Our company ingests unique patient biodata to support patients using AI/ML. Sunfish’s team is composed of individuals with backgrounds in fertility, health tech, insurtech, and fintech – all with a shared passion for bringing equity to family building. And we’ve done this before - our executive team has had 19 exits and 4 IPOs to date.

The Position

As we scale, we are looking for a Revenue Operations & Systems Administrator who is equal parts technical operator and data analyst. This is a high-ownership, hands-on role sitting at the intersection of sales, marketing, and operations. Reporting to the Head of Operations, you will be the go-to owner of our CRM ecosystem and the connective tissue between our commercial and operational teams.

The ideal candidate is systems-obsessed and process-driven: someone who gets energized by building the infrastructure that lets revenue teams do their best work. You bring HubSpot/CRM expertise, a bias for clean data, and the judgment to know when to automate versus when to simplify. You are comfortable with ambiguity, thrive in a startup environment, and take pride in building scalable systems that don't break when the company doubles.

Key Responsibilities:

Reporting, Dashboards & Analytics

• Build and maintain reports and dashboards that give Sales, Marketing, and Operations leaders clear visibility into funnel performance, pipeline health, and key revenue metrics

• Partner with Head of Ops to translate business questions into actionable data views, proactively surfacing trends, anomalies, and opportunities

• Support ad hoc reporting and analysis requests, and contribute to a culture of data-driven decision-making across the org

CRM Administration & HubSpot Ownership

• Own day-to-day administration of HubSpot across Sales Hub, Marketing Hub, and Operations Hub — managing pipelines, workflows, properties, lifecycle stages, and user permissions

• Design, build, and maintain automated workflows that support lead routing, lifecycle management, deal progression, and cross-functional handoffs

• Ensure CRM data integrity through regular audits, deduplication, and the enforcement of data hygiene standards across all teams using the platform

• Serve as the internal HubSpot subject matter expert, triaging issues, onboarding new users, and proactively identifying opportunities to expand platform usage

• Manage HubSpot integrations with third-party tools, ensuring data flows accurately across the stack

Sales & Marketing Operations

• Partner with Sales and Business Development to support pipeline visibility, forecasting accuracy, and process adherence within HubSpot

• Support Marketing and Operations including campaign tracking, lead scoring, attribution modeling, and email automation via HubSpot and Customer.io

• Build and maintain sequences, templates, and sales enablement assets within HubSpot to support outbound and inbound motions

• Own marketing-to-sales handoff process development in Hubspot, ensuring leads are properly qualified, routed, and tracked through the funnel

• Collaborate with the Marketing/Operations team to configure and optimize Customer.io journeys, ensuring reliable delivery and accurate event tracking

Systems & Tools Management

• Maintain and optimize the broader ops tech stack, including evaluating new tools, managing vendor relationships, and ensuring integrations are reliable and well-documented

• Document systems, processes, and workflows in a way that creates institutional knowledge and enables the team to scale

• Identify opportunities to automate manual processes and reduce operational overhead across Sales, Marketing, and Operations

• Ensure tools and data handling practices remain compliant with privacy requirements (HIPAA awareness a plus)

Cross-Functional Partnership

• Act as a trusted operational partner to Sales, Marketing, and Business Development, understanding their workflows and proactively solving problems before they surface

• Translate technical capabilities into plain language for non-technical stakeholders, and translate business needs into precise system requirements

• Contribute to Operations planning, tooling decisions, and process design as the company scales

Must-Have Skills and Experience

• 5+ years of experience in Revenue Operations, Sales Operations, or a CRM/Systems Administration role

• Deep, hands-on HubSpot expertise across Sales Hub, Marketing Hub, and Operations Hub. You've owned the platform end-to-end, not just used it

• Proven experience building and managing HubSpot workflows, deal pipelines, lifecycle stages, lead routing, and custom properties

• Strong marketing operations background: campaign configuration, lead scoring, email automation, and attribution tracking

• Experience with Customer.io or a comparable lifecycle marketing/messaging platform (e.g., Braze, Iterable, Klaviyo)

• Demonstrated ability to build clear, actionable reports and dashboards within HubSpot that serve stakeholders across functions

• Data fluency: you can identify data quality issues, design solutions, and enforce hygiene standards across a CRM

• Excellent communicator. You write clearly, document thoroughly, and can explain technical decisions to non-technical stakeholders

• Startup DNA: you operate independently, manage competing priorities, and build from scratch with limited resources

Preferred Skills and Experience:

• Experience with Looker, Tableau, or a comparable BI/dashboarding tool for reporting beyond native CRM views

• Familiarity with SQL or data querying for pulling and analyzing operational data

• Background working with B2B2C or marketplace business models

• Experience evaluating and implementing new RevOps tools and managing vendor relationships

Do work that matters

Be part of a company that’s transforming lives by making the dream of building a family more affordable and attainable. We offer a range of benefits designed to support your well-being, your health, and your personal and professional growth. From health coverage and paid time off, to sunny offices, team retreats, a 401K, and parental leave — we’re proud of the culture and care we’re building together. The most rewarding part of being here is the mission we’re building together: helping more people grow their families.