Auggie is the platform where empowered parents create personalized registries, shop, and share real recommendations from expecting and beyond.

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley Farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Coral Care is a venture-backed company on a mission to help parents access the care they need to help their children thrive.

We make the most absorbent, soft-as-cashmere diaper, the ergonomically designed and versatile pant, and 100% plant-based wipes, with only the safest materials.

FamilyWell Health is a digital health company focused on providing equitable and affordable access to mental health services for pregnant and postpartum patients to address the growing perinatal mental health crisis in the U.S. FamilyWell provides integrated behavioral health services for obstetric practices through an innovative, coach-driven, collaborative care approach. We equip practices with a behavioral health care team to provide tech-enabled coaching, therapy, and psychiatric management - fully integrated into existing workflows and covered by commercial and Medicaid insurance. Want to join us in our mission to transform perinatal mental health? We're hiring! Check out our open roles at FamilyWellHealth.com/pages/careers.

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, the snot sucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50 countries and in over 40,000 stores throughout the U.S. - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Babies, kids, adults… Everyone feels better after a good night of sleep. And at Hatch, we know sleep — we’ve helped over half a million families sleep better, and we’re just getting started. Originally inspired by new parents and their babies, Hatch has evolved our suite of smart sleep products to help humans of all ages and stages develop — and maintain — natural, healthy sleep habits. Designed by experts and loved by parents, our original Rest family includes Rest and Rest+, all-in-one sleep products designed for babies and kids that can be controlled remotely. Joining this beloved product suite is Hatch Restore, a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep solution, Restore helps people personalize their perfect night of sleep. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park. For more information, visit hatch.co.

Loyalty program for your parenting journey.

The first disposable baby diapers are lined with 100% cotton, touching baby's sensitive skin. Plant-based. Leak-defying. Butt-loving.

Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. Balancing product and purpose, we design clothes that spark joy and inspire togetherness. Made from proprietary Lunaluxe™ and Soluxe™ bamboo fabrics, our cloud-soft sleepwear and daywear are designed to laugh, play, and snuggle in. With our headquarters in LA, we strive to bring joy and comfort to families around the world. Inclusivity, community, and transparency are integral to who we are, and giving back remains one of our core values since our founding in 2018. We’re proud to donate a portion of all proceeds to Alex’s Lemonade Stand Foundation, a leader in pediatric cancer research.

Little Spoon is the fastest growing baby and kids food brand in the US. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. From first bites through the big kid years, Little Spoon is the go-to for junk free baby food, finger foods, toddler and kids meals, on-the-go lunches, snacks and smoothies. In just five years, we’ve amassed a loyal and engaged community that fuels our growth and plays a vital role in everything we do. As a direct-to-consumer brand, we have become the #1 online destination for kids food and have delivered more than 35 million meals to hundreds of thousands of families nationwide. Learn more at littlespoon.com and find us on Instagram at @littlespoon.

Lovevery’s early learning program supports families with stage-based play essentials for children and multi-channel content for parents. The company is best known for its award-winning subscription play kits program. Lovevery was launched in 2017 by cofounders Jessica Rolph and Roderick Morris with the introduction of the company’s first product, the Play Gym. Today, Lovevery is a certified B Corporation™, serving more than thirty markets worldwide. Lovevery’s global headquarters is in Boise, Idaho, USA, with multinational teams based in Amsterdam and Hong Kong. Lovevery has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on Time's list of "Best Inventions.”