Bobbie is a direct-to-consumer baby formula company that offers a subscription service for parents across the US. Founded by mothers, Bobbie provides organic infant formulas that meet both European and US standards, using premium ingredients without fillers or allergens. The company has rapidly gained traction, becoming the fastest-growing infant formula brand in the US since the 1980s, with a commitment to supporting parents in their feeding choices. Bobbie's unique selling proposition lies in its clean ingredient profile and community-focused approach, which includes initiatives like Bobbie for Change, advocating for parents' rights and better workplace policies.

Coral Care is a pediatric therapy service that connects families with local specialists for in-home speech, occupational, and physical therapy. Founded by parents who experienced the challenges of accessing timely care, Coral Care aims to eliminate waitlists and provide affordable, high-quality therapy services. With a focus on transparency and expert therapists, the company offers competitive pricing and works with major insurance providers. Their mission is to improve access to essential pediatric care, ensuring children receive the support they need to thrive.

Coterie is a premium baby care company that specializes in high-performing diapers and wipes designed to provide a superior diapering experience. Founded in 2018, the company focuses on creating products that are dermatologist-tested, hypoallergenic, and made from sustainably sourced materials. Coterie's differentiation lies in its commitment to safety and performance, ensuring that their products minimize leaks, blowouts, and diaper rash while being free from harmful chemicals. With a strong community focus, Coterie has donated over 2 million diapering essentials and continues to invest in sustainable practices, positioning itself as a leader in the baby care market.

Family Well Health is a digital health company that integrates behavioral health services into obstetric practices through a tech-enabled, collaborative care model. Their services are designed to support pregnant and postpartum patients, addressing the significant mental health challenges they face. Family Well provides billable, evidence-based mental health services that are covered by insurance, allowing OB clinics to enhance their offerings without implementation fees. The company aims to improve clinical outcomes and reduce health disparities, capturing untapped revenue for healthcare providers while ensuring patients receive timely and effective mental health support. With a focus on equitable access, Family Well is positioned to make a substantial impact in the perinatal mental health space.

Frida is a company dedicated to preparing parents for the unfiltered realities of parenthood by offering innovative and practical solutions. Their flagship product, the Nose Frida, has gained a cult following, leading to the expansion of their product line to include over 100 items across categories like baby care, postpartum recovery, and fertility. With a strong market presence, Frida Baby holds over a 60% share in its main category and is available in over 35,000 stores in the US, including major retailers like Target and Walmart, as well as in more than 20 countries worldwide. The brand's commitment to innovation and honest messaging has earned it recognition, including being named one of Fast Company’s Most Innovative Companies.

Babies, kids, adults… Everyone feels better after a good night of sleep. And at HATCH, we know sleep — we’ve helped over half a million families sleep better, and we’re just getting started. Originally inspired by new parents and their babies, HATCH has evolved our suite of smart sleep products to help humans of all ages and stages develop — and maintain — natural, healthy sleep habits. Designed by experts and loved by parents, our original Rest family includes Rest and Rest+, all-in-one sleep products designed for babies and kids that can be controlled remotely. Joining this beloved product suite is HATCH Restore, a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep solution, Restore helps people personalize their perfect night of sleep. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, HATCH is headquartered in Menlo Park. For more information, visit hatch.co.

The first disposable baby diapers are lined with 100% cotton, touching baby's sensitive skin. Plant-based. Leak-defying. Butt-loving.

Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. Balancing product and purpose, we design clothes that spark joy and inspire togetherness. Made from proprietary Lunaluxe™ and Soluxe™ bamboo fabrics, our cloud-soft sleepwear and daywear are designed to laugh, play, and snuggle in. With our headquarters in LA, we strive to bring joy and comfort to families around the world. Inclusivity, community, and transparency are integral to who we are, and giving back remains one of our core values since our founding in 2018. We’re proud to donate a portion of all proceeds to Alex’s Lemonade Stand Foundation, a leader in pediatric cancer research.

Little Spoon is a direct-to-consumer brand revolutionizing baby and toddler food in the U.S. with a focus on clean, organic, and nutritious meals delivered straight to parents' doors. Their product line includes Babyblends, Biteables, Plates, Lunchers, Smoothies, Snacks, and Puffs, all designed to cater to various stages of a child's development while ensuring safety and quality through rigorous testing for toxins and contaminants. Little Spoon differentiates itself by setting strict limits on over 500 harmful substances, making it a trusted choice for health-conscious parents. With a strong community and commitment to innovation, Little Spoon has quickly become a leading player in the kids' food market, delivering millions of meals nationwide.

Lovevery’s early learning program supports families with stage-based play essentials for children and multi-channel content for parents. The company is best known for its award-winning subscription play kits program. Lovevery was launched in 2017 by cofounders Jessica Rolph and Roderick Morris with the introduction of the company’s first product, the play gym. Today, Lovevery is a certified B Corporation™, serving more than thirty markets worldwide. Lovevery’s global headquarters is in Boise, Idaho, USA, with multinational teams based in Amsterdam and Hong Kong. Lovevery has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on Time's list of "Best Inventions.”

Millie Clinic is a modern maternity clinic located in Berkeley, CA, offering comprehensive maternity and gynecology care. The clinic provides a holistic approach to pregnancy, emphasizing midwife-led, OB-supported care, and includes services such as lactation support, mental health counseling, and nutrition guidance. Millie differentiates itself by offering extensive postpartum care, proactive monitoring, and a tech-supported experience through the Millie app, which enhances communication and education for expectant mothers. With a focus on accessibility, Millie accepts most major insurance plans and aims to improve maternal outcomes through a collaborative care model that prioritizes the emotional and educational needs of its patients.

Nanit team is a tight-knit collection of scientists, parents and designers—experts in the first beautiful months of human life. They have developed advanced computer vision and machine learning algorithms to help us measure human behavior. They use this knowledge and technology to create innovative products that are safer and smarter, for parents and babies everywhere. Their team comes from great companies like Applied Materials, Diapers.com, Philips, Time Warner and Tiny Love, where they've focused on building brands and products people love.